Have you ever looked at some of the most well-known logos in the world and wondered what their meanings were or what inspired the designer? In fact, for some of them, you have to be careful with every line, curve and colour to guess the meaning behind it.
Here are 15 logos that you see almost every day and what they represent. Interesting!
Like many of us, when you first see the logo of the South Korean conglomerate Hyundai you are going to think that is simply the first letter of its name. In fact, that’s not the case, the letter ’Н’ symbolises two people (a client and a representative of the company) shaking hands.
The three ellipses seen in the logo of the Japanese car-producer Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology. Moreover, the individual parts of the logo also spell out the letters of the company’s name.
Rob Yanov, the designer who came up with the idea of Apple logo, has explained “I bought a whole bag of apples, placed them in a bowl, and kept drawing them for a week, trying to simplify the image. After taking a bite out of an apple, I realised by coincidence that ’bite’ sounded like the computer term ’byte’ ”.
This logo of the American multinational courier delivery services company FedEx is so creative. If you take a closer look you will notice the arrow between the letter ‘E’ and ‘X’, which represents the forward thinking ways and outlook towards the future of the company.
Adolf Dassler, is one of the founders of the company, which Adidas’ name is derived from. The company’s logo has changed over time, but it’s always included three stripes. The current configuration is three stripes at an angle which together form a triangle. It looks like a mountain to represent the obstacles that people need to overcome.
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